SME Xinliang Liu
Subject Matter Expert

SME Thinking Room

Use distilled expert lenses to pressure-test one question from marketing science, growth, and experimentation angles. It is a thinking partner, not a replacement for the original people, newsletters, books, or advice.

Unofficial. The responses are source-aware simulations of public ideas and local notes. They are not private opinions from Avinash Kaushik, Alex Schultz, Ron Kohavi, or their employers.

Perspectives

Ready

How to use the disagreement

Avinash should push the metric hierarchy, Alex should push the growth loop, and Ron should challenge whether the evidence is causally trustworthy.